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As marketers, we value the importance of going ‘digital’. But more than that, we’re ambassadors – we speak openly and passionately about it’s benefits and how it can transform the customer journey of your business. However, we’re often guilty of looking at digital through ‘rose-tinted’ glasses. It’s a regular occurrence that decision makers and board members don’t share this passion.…

We live in an era of content. Whether it’s posting blogs to websites once a week, putting artsy office shots on Instagram, or publishing 50+ page, graphically designed whitepapers loaded with research. In this melee of images, videos, and text, there is a category of content which delivers such powerful results it has become a Top 4 marketing objective for…

In a fast-paced digital world, social media is a crucial part of an effective Equipment Rental marking strategy. With 45% of the world’s population using social media in one form or another, it’s where many of your prospects are active. For example, In the UK, 67% of people use social media. No matter where you’re based in the world, social…

With social media now such an omnipotent presence in our lives, it’s easy to forget where it all started. Take Facebook, for example. Originally set up so American university students could communicate in a more cordial digital environment than email, it went on to become a global force that now boasts close to 3 billion users. A category of digital…

Here’s the thing - a lot of businesses entering the new year will be looking to hit the ground running with their website. Whether this is you or something you are looking at doing in the future, ensuring your website is built to be exactly what is needed for your business remains a key priority. With 51% of people saying…

If you search the phrase “Is organic social media dead?” on Google, you get roughly 65,900,000 results and at least the first three pages (yes, we’ve checked) have opinion articles debating ‘Organic Social Media vs Paid Advertising’. In this article, the discussion is created whether businesses should go down the paid advertising route, or hoping that their social media strategy…

Content creation remains a time consuming, yet essential, task for Marketing Managers to navigate. Whilst, from the outside, creating content doesn’t seem that tough, ensuring you have enough capacity, gaining ‘buy in’ and sign off from the rest of the company as well as dedicating resources all come hand in hand with content creation. However, there is an easier way…