SEO marketing is the process of optimising a website and its content to rank higher in search engine results pages (SERPs) for specific keywords or phrases. This involves a combination of on-page optimisation, such as optimising page titles, meta descriptions, and header tags, as well as off-page optimisation, such as building high-quality backlinks from other authoritative websites.

While content marketing can certainly contribute to SEO success, it is just one piece of the puzzle. Other important elements of an effective SEO strategy include keyword research, website architecture, technical optimization, and user experience.

Ultimately, the goal of SEO marketing is to increase visibility and drive targeted traffic to a website, which can lead to increased sales and revenue. By focusing on a combination of content marketing and other SEO tactics, businesses can establish themselves as authoritative sources in their industry and attract valuable organic traffic to their website.